Hank's mission is to use whatever medium is necessary to bring our friends' true stories directly to their dream clients and customers. We've witnessed too many business owners lose sight of who they are by chasing after a target market determined by armchair assumptions. Hank is out to prove that you don't have to sell out to increase your market share: we know that when you connect genuinely to your work, communicate it clearly and creatively in digestible chunks, and create a complete and insightful brand story, your dream clients come to you and your dream work grows.
Hank thinks that anyone who does what they love with conviction and excellence is an artist, whether that's carpentry or real estate. The exponential growth of technology promises many great things, but it can never match the artistry and meaning necessary for powerful creative work. So, rather than kick and cuss, we use these bright screens to make genuine introductions between good people.
Hank's mission is people-focused, and the website is designed to reflect this. In order to show what Hank does rather than just tell, there are no words on the landing page, just an invitation to explore real stories. The Hank brand concept is built around a fictional artist, Hank, whose signature, self-portrait, and graphic prints provide a meaningful visual for communicating the living, evolving nature of what we do.
This is at the heart of everything we do at Hank, no matter the type of project. It helps us uncover the best way to talk about a business, so the right people will understand. It's different for every client, but is always light-hearted, creative, and powerful.
Hank's favorite tool. You get 6 seconds to grab a users attention online. That means get them to either click or remember something important. The magic of the short video is that a moment's impulse can immediately open up a whole world. And, if that world is meaningful, beautiful, and brief, you'll capture the curiosity of every user that connects with who you are, and what you offer.
All our websites our built with one priority: user experience. Like any space we live and work in, a web space should be a delight to explore and spend time in. We don't rely on over-used paradigms, but approach every project with fresh eyes and ideas.
Because Hank spends time understanding a business's identity, we take a more meaningful approach to what we call identity incarnation. We take it seriously. Every color, word, and shape for a website, logo, poster, mural - no matter how big or small - tells a little portion of the bigger story.
A website, video, or blog is only as good as the content in it. This shouldn't be created by some faceless content monger but written internally by those who know the business and the industry. Hank creates strategic editorial calendars in order to roll out the best content at the right time, so a growing brand story keeps growing.
STYLE GUIDE: VISUAL AND LEXICAL
This is an invaluable little document that our clients keep ready-at-hand even after our project wraps up. It spells out all the specifics of our work together and makes it easy to communicate and ensure brand consistency across teams and over time. It holds all the color specs, the writing style, the values of a brand with a unique, living personality.
THE Hank creative community
In an industry that's always evolving, with technologies and creative disciplines growing ever more specialized, it makes sense to pull the best talent together for the most important projects. The Hank Creative Community is a network of designers, photographers, videographers, developers, copywriters, and storytellers with proven success in their craft - all growing their careers in exciting directions while partnering with Hank along the way. Hank not only helps advance careers through new challenges and opportunities, but also provides small business support and counsel for its growing freelance workforce. Interested in joining us? We'd love to hear from you.